If you're wondering what role podcasting will play during the 2024 election, consider this. AI-powered content creation platform Podcastle reports that 3,795 political podcast episodes have been produced since the beginning of this year. And while the focus shifts to the general election, even as primary voting continues in several states today, we released the results of a survey showing which podcasts are the early winners. This data also has some warning signs for creators.
podcastle We conducted a survey We surveyed 1,000 Americans to understand how they consume, engage with, and share political news and media in light of the 2024 election season. As a result of data processing, we found the following: NPR News Now is America's most popular news and politics podcast for the 2024 election season. This is in part because NPR's daily series is popular with his two biggest consumers of podcasting: Millennials and his Generation Z.According to Podcastsell, NPR News Now is the most popular political podcast among those two age groups, but tied with New York Times-produced podcasts among Gen Z. The Daily. Among Gen X podcast listeners, conservatives tucker carlson podcast was the most popular, but baby boomers chose the progressive one. rachel maddow show as their favorite.
According to Podcastsell, research shows that NPR News Now is the favorite show for left-leaning podcast listeners, and the same goes for centrist listeners. One third of right-wing respondents (32%) said the Tucker Carlson He Podcast is their top podcast.
Overall, the top 10 political podcasts are:
- NPR News Now
- The Daily
- tucker carlson podcast
- ben shapiro show
- rachel maddow show
- candace owens
- Democracy now!
- pod save america
- journal
- megyn kelly show
More than half (57%) say they spend the same amount of time engaging with political news as they did in the last election. However, the survey found that while many Americans listen to podcasts for political news, many others have little interest in the subject. According to Podcaststle, nearly three in 10 people (28%) say they tune in to political news and podcasts less often than they did during the last election. Perhaps it has less to do with the podcaster's activities and more to do with the racing situation. Americans say “stress” is the top word they use to describe the 2024 election.
“It's not just engagement with political news that Americans are avoiding, but a whopping 75% of people don't share their political views on social media platforms,” Podcastle said. In addition to emphatic, other top words to describe the election in the survey were pessimistic (19%), hopeless (17%), apathetic (13%) and exhausted (13%). Only 3% of respondents said they were “excited” about the election, and just 2% said they were “emotional.” With this in mind, creators may need to consider some alternative formats for new shows launching this year, Podcastsell said.
Another reason why political podcasts could be on the upswing in 2024 is that so far there has been little campaign advertising money directed at this medium. One advertising agency executive said: DIGIDAY Spending on news and political podcasting is trending in the other direction, down 2.7% from a year ago. This compares to increases seen in the early months of the 2020 election cycle.
Gretchen Smith, vice president of media at Ad Results Media, told the website that some clients continue to feel “uneasy” about news and political content. That raises concerns for already exhausted advertisers. ”
