TocaA technology-enabled soccer experience company based in California and the largest operator of indoor soccer training centers. North America – New partnerships further strengthen our already strong presence in North Texas.Today with TOCA FC Dallas Youth Soccer Club announced a partnership to “develop the next generation of soccer players.”
As part of a multi-year agreement, TOCA will bring its proprietary training technology to the UMB Bank Performance Center in Frisco, home of FC Dallas Youth. This technology is used for both professional player development and on-field evaluation of youth players.
TOCA's Touch Trainer (see below) has the ability to launch soccer balls in a variety of ways and speeds at the player being trained. Additionally, TOCA technology provides data and feedback on player performance.
“The great thing about this technology is that it really allows athletes to know where they are,” Chris Hayden, vice president of youth soccer for FC Dallas, said Wednesday at an event to announce the partnership in Frisco. “It's an objective measurement. So if players can get meaningful feedback, they can understand what they need to work on and get better. And that's exactly what this technology will do. It’s something that actually helps.”
“Mr. TOCA The training technology simply works and the real-time data collected is invaluable,” said FC Dallas COO. Jimmy Smith added in a statement:. “We are excited to bring this unique technology to our Performance Center and customize our curriculum for our players. TOCA soccer center north texas”
In addition to this effort, the partners said they will also jointly develop a “team training program for youth players that will be implemented in all regions.” TOCA Soccer Training Center” operates in the Dallas-Fort Worth area. TOCA Soccer Training Centers are located locally in Keller, Carrollton, Mansfield, Allen, and The Colony.
“Mr. TOCA Our unique training techniques are the gold standard for player development. ” TOCA Founder and two-time USMNT player eddie lewis said in a statement. “We are pleased to receive the support of FC Dallas Youth, a premier youth soccer club.”
Lewis, a former MLS/English Premier League midfielder, founded TOCA in 2016.
TOCA signs 10-year partnership with Major League Soccer in 2022
Partnership with FC Dallas Youth comes after 10 years of partnership TOCA It was announced in conjunction with Major League Soccer in October 2022, with the goal of growing the sport and developing the next generation of soccer players. North America Ahead of the 2026 FIFA World Cup.
“TOCA We are proud to be the official training partner of Major League Soccer and a leader in developing the next generation of players in North America. ” TOCA CEO Yoshi Maruyama had this to say about both partnerships:
In June 2022, TOCA announced that it had acquired Blue Sky Sports, which operated four indoor sports facilities in North Texas, making it the largest operator of indoor soccer training centers. At the time, TOCA said it views North Texas as an important hub for the company, citing its current business operations in Mansfield and plans to open a TOCA social venue here.
Dallas' TOCA social project gets kicked back
Last year, we told you about TOCA Social, a three-story competitive soccer entertainment experience planned for Dallas' Design District. The venue will feature “world-class” food, an expansive deck bar with “amazing” views of the Dallas skyline, and the “TOCA Box,” a 34-piece immersive target game where groups can eat and drink or take turns eating and drinking. expected to provide. Defend and kick a soccer ball on a gamified video screen.
However, TOCA has scrapped plans to develop a TOCA Social venue at the Design District location, according to a WFAA report. “The project was more complex than originally thought,” Alex Herman, president of TOCA Football and TOCA Social, told WFAA. However, Herman told the station that TOCA was “still considering Dallas” for its first-ever U.S. TOCA social venue and was narrowing down alternative venues as of late August.
TOCA membersThe Board of Directors includes: Eric Andersonformer Executive Chairman and CEO of Topgolf Entertainment Group. Abby WambachUSWNT World Cup Champion. Celeste Burgoyne, lululemon president americas.and julie haddonNWSL Chief Marketing Officer.
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