The Kelce Brothers' podcast is reaching amazing new heights.
When Travis and Jason launched their show in September 2022, it would have been pure fantasy to think that sponsors would fall in line to grab a piece of the action.
However, a source close to the NFL superstar duo told the US Sun that there is currently “intense competition” between 20 major brands and the show's value could soar to an eye-watering $90 million. told.
Each deal is worth between $2 million and $4 million for a one-year partnership with a podcast, according to people familiar with the matter, and is currently attracting interest from television companies.
The romance between Kansas City Chiefs star Travis and singing sensation Taylor Swift is, as expected, watched as an estimated 15-20% of his 2.7 million followers on YouTube and other platforms are full-fledged Swifties. pushed up the rate.
With audience numbers growing rapidly, plans to move to two shows a week are in the works, as well as major investment in production, including studio improvements, additional staff and additional cameras, all in the works.
big plans
There's also talk of street performances in arenas and college campuses.
The brothers recently hosted a live show at the home of the Cincinnati Bearcats, where they played college football.
According to US Sun sources, interested companies have realized that there is only one way to make the popular pod a reality, even if its growth rate is beyond dreams for something that started as an “interesting idea.” He says he knows.
“The growth of the program was unexpected,'' said a source.
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Celebrity guests also joined the line to participate.
Big stars like Arnold Schwarzenegger, Patrick Mahomes, and Saquon Barkley have also been recent guests.
The source claims that bringing in top talent will not only help Kelsey's break into the mainstream, but also help solidify its position as a legitimate media heavyweight. .
wanted person
The US Sun understands that the brothers are being targeted as motivational speakers by some brands, while charities are also looking to involve them in various campaigns.
“There are a lot of celebrities and athletes who would like to be invited to appear on the show, but we've had to say 'no' to most of them,” added a source close to the couple.
“It's always complicated to make a choice, but when the show airs twice a week, more people will want to be invited.”
Their post-NFL career plans are well underway, and there is plenty of interest.
There are many avenues to explore for Jason, who is being pursued by many TV companies as a pundit for the 2024 season after retiring earlier this year.
And with Travis potentially having at least another year left in the NFL and looking to add another Super Bowl win to his resume, his high profile has increased since his relationship with Cruel Summer. has skyrocketed, leading to a flood of sponsorship offers and ambassadorship opportunities. The singer became known to the public.
The US Sun also revealed that Hollywood directors are planning to make an action movie starring Jason and Travis with a budget of $100 million.
“All the stars are aligned to make New Heights one of the best podcasts in years to come,” the source gushed.
“One thing is for sure: our brothers will also be better off.”
